Marcus Lemonis

Who’s Bobby Raffel?

Roberta Bobby Raffel, born on the 21st. September 1953 in the United States, is a businessman, but better known as the wife of businessman Markus Lemonnis. He is the star of a reality show called Profit, which accompanies him in his attempts to save small businesses. He is CEO and President of Camping World, Good Sam Enterprises and Gander Outdoor.

Net assets of Bobby Raffel

Bobby Raffel acquired considerable wealth through his business ventures before he met Marcus, with a net worth estimated at only millions of dollars, but she may have learned a lot from her marriage to Lemonis, whose net worth is estimated at over $900 million.

Life and career

Bobby is a very personal person who prefers not to give personal information to the media. She is related to the fashion industry and previously worked as a sales manager and supervised the logistics of her fashion companies. She contacted Markus at a business meeting where business people met for investment, sales and more.

It was discovered that he had bought his company and since then they have worked together a lot and developed their relationship further.

She supports her husband’s company and has interests in several of his companies. She is still in charge of her fashion company, which has been renamed ML Fashion Group or Marcus Lemonis Fashion Group. The company is an agency representing several fashion brands. The company regularly works with MARCUS retailers to help them make appointments with global fashion brands. Although the company has not been active lately, the website is no longer available.

Husband – Markus Lemonis

Marcus grew up in Beirut, Lebanon, in a chaotic time marked by civil war and invasions by foreign powers. He was abandoned in an orphanage and then adopted by a couple living in Miami, Florida.  At a very young age, he got to know the automotive industry from his grandfather who owned two major Chevrolet dealers in the United States. This helped him to get in touch with the family’s friend, Lee Jacocca, who will be his business mentor.

He attended Christopher Columbus School in Miami-Dade County and after graduating, went to Market University where he earned a bachelor’s degree in political science. After his graduation he briefly tried to put his hand on politics and ran as a Democrat for a seat in the House of Representatives of Florida, but to no avail. He returned to the automotive industry and worked for his grandfather’s car company, which was taken over by AutoNation in 1997. As part of the new premises, he worked in sales and management before Iaccoca approached him with the idea of building a large network of motorhomes.

Markus Lemonis

Markus Lemonis

Commercial success of Lemonis

With this idea firmly in mind, Iaccoca helped Lemonis purchase the Holiday RV Superstores, of which he was CEO for two years. He was then co-founder of a company called FreedomRoads and started buying recreational vehicle dealers under one banner. In 2006 the company merged with Camping World as CEO and then merged with Good Sam Enterprises while retaining its role. Camping World specialises in the sale of motorhomes (RVs), including brand spare parts, services and accessories. In 2016 it went into public trading, raised its shares to $ 251 million and significantly increased its wealth.

The company is currently present in 36 countries and is the world’s largest supplier of spare parts and consumables for vans. Camping World started sponsoring NASCAR teams, which led to the release of the NASCAR Camping World truck series. Recent acquisitions include the retailer Gander Mountain and the online store The House Boardshop. He has also invested in other companies, including Rose’s Wheat Free Bakery & Café, Crumbs Bake Shop, ProFit Protein Bars, Mr. S.B. and Mr. S.C. Green Tea, Dapper Classics and many others, all managed by the holding company Marcus Lemonis Enterprises.

He also bought a service to buy cars from The Profit: 1-800-Car-Cash, and AutoMatch USA, which specializes in used cars and accessories.

Personal life

According to his personal details, we know that Raffel married Lemonis in 2018 after living with her for about a year. The marriage attracted attention because of the age difference, because his partner Lemonis is about 20 years older than he is. She was one of the first to approach him when she wanted to sell him her business, which he accepted – it would be the beginning of their partnership and ultimately their romance.

Originally their wedding was to be held in Montecito, California, but due to the fires and landslides in the area, they decided to hold their wedding in Los Angeles at the Bel-Air Hotel. Since then, she has remained largely out of the limelight – she has provided no information about her previous relationships. Her husband was associated with several personalities and was previously married to Ila Penfold, from whom he divorced in 2017. Social media shows that Bobby might have been married and had a family from that marriage. She posted photos with her adult son and daughter, suggesting that she was as divorced as her husband. His daughter went to the wedding ceremony with Lemonis. A married couple now live in Lake Forest, Illinois.

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